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“Podcast” as SEO Keyword Term Doubles in 90 Days

In the last 90 days the number of people searching on the word podcast has doubled from 75,000 to 150,000 requests.

Consumer interest in podcasts and podcasting continues to increase.

QUESTION FOR YOU:

What impact do you think the iPhone, which is podcast-enabled, will have on the industry???

1 Comment »

  1. nmw said,

    September 12, 2007 @ 11:47 am

    Hi Susan,

    girl, you are a prolific creator of content! Kudos to your new home here. I’ve listented to your first two SHOWS (perhaps more on those over there).

    The question you raise here, of course, is what the KEY WORD is (right?… — the God Addy?). Being a popular papa, I will probably create an informative popcast sometime. And I do not refer to such “casts” by “pedestrian” names — I sometimes just refer to them by file format (kind of like a poster is different than a newspaper is different than a book — but all of these, including downloadable media, are media that are “cast” out to audiences [whether broadly or narrowly]). Personally, I’m betting on “web-cast” as the term to keep an eye on. Note that the web is now morphing: it is no longer a land-line thing. What is “webbed” together is truly the relationships among the flesh and bones humans who live and breathe and communicate and interact using the internet (I realize that some of these terms have very fine nuances — but I’m not worried about that too much: I am more concerned in the “mass” of media [the multitude of actual people — the “mass” that lead lives of online inspiration ;] — it is this mass that *creates* the lingo/jargon commonly used).

    Online communities will each create their own jargon — and so while English *is* becoming the leading global language, it is also quite probable that English will forget it’s 20th century roots in mass *broadcast* media and perhaps develop new dialects in the 21st century via the increased ability to narrowcast — like right here, right now: between you and me (and whoever else reads this post). This is a concept I refer to as “the wisdom of the language”, since the virtual spaces we both “share” are *named* according to some linguistic norm (i.e. a “shared term”, belonging to a “shared language” — such as: “.COM = commercial” — something many people in the .COM space are still a little unaware of [since they also register a “plot” in the commercial domain and use it for non-commercial uses]).

    But as a direct answer to your direct question: None.

    :) nmw

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