Pulling Out! Packed up and headed to #BurningMan.
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DishyMix: Susan Bratton Podcasts & Blogs Famous Executives
BJ Fogg, Director, Persuasive Technology Lab, Stanford University
Talking about emotional triggers that create new behaviors.
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This Personal Story Might Inspire You And Kick YOUR Butt Into Action
You know how I blog about info on products I think can help you grow your personal brand or market your product in a new way? (Note: To get on my mailing list for special offers and deals for the products I recommend, go to Social Media Super Powers or Masterful Interviews and sign up for my freebies.)
Here’s a letter from a friend who has been taking advantage of my advice to create his own information product.
Perhaps this will give you some confidence to start thinking about what YOU can offer to the world to generate revenue…
I am busy creating my first online product, while simultaneously running my consulting firm.
My first online product will be a one hour (approximately) educational session titled: Social Networking for “Niche XXX”.
I’m doing a half day seminar on the 26th here locally for this niches of consumers. I’m partnering with two local volunteer groups that focus on this niche.
Their membership of these types of professionals is very high. I’m doing this seminar pro bono. We expect a turnout of 200 to 400 people.
I’m also hiring a 3 camera video crew to video record it. I fully expect the end result video to be a high quality product. I’m developing the content from scratch.
The financial investment I’m making in the video shoot and in all the planning requires I stay focused on it.
I’ll be launching this product in the fall in attempt to monetize the content. The target audience in this niche accounts for 15 million Americans.
Suz, I’ve been studying the launch strategies from you, Eben Pagan and recently, I’ve started reading KaChing (I even bought the KaChing button). But, this will be
my first product launch so I know I’ll make many rookie mistakes. Please don’t laugh at me! 
Rather, please offer me any common mistakes to avoid. I’ll be signed up with Clickbank (another great podcast interview of yours). And, of course I would love for you to affiliate market this product if you’re interested.
One potential hurdle in attracting quality affiliates like you is my planned price point. Since I’m targeting Niche X, I’m tentatively planning on a price point of $14.95 (the price of a book).
I know that’s low, but I’m hoping to reach a cash poor and large audience. I will offer a 5 minute excerpt download as part of the launch strategy for email captures and to stimulate sales of the 1 hour training session. The video will include testimonials from the live event audience.
This fall, I’ll also be launching a new personal.com blog site using the Socrates template from Joel Comm (yet another great DishyMix podcast interview).
Below is a write up of the event. I welcome any pearls of wisdom you might offer me.
Thanks so much for your friendship! It means a lot to me.
This warms my heart, because I know he’s on to a whole new revenue stream leverage what he already knows. And he’s made the smart choice to target a specific niche. I hope this provided you with some inspiration
NOTE: To listen to any of these podcast episodes of DishyMix click here. Scroll down to find the one(s) you want. They are all in chronological order.
I’m Flattered, But What About You?
Want a book that will get your ass in gear?
You KNOW what to do to create an online market presence for yourself. You have a list of “shoulds.” You should Twitter, you should make a Facebook page, you should turn what you know into an information product, you should be speaking publicly…
Imagine feeling excited and action-oriented instead of overwhelmed at the prospect of marketing yourself online.
My friend, Jim Kukral just launched a book I think you’ll really appreciate. Part “how-to” and part “you can do it!” – it’s a great combination of the stuff you kinda know, all swirled together into a can of whoopass.
Create a compelling hook
Maintain a good brand name online
Making money online via video, social and email
And the Universal Truths about selling on the web (worth the price of the book itself)
Even better, you get TONS of free stuff when you buy the book. I love freebies, don’t you? Grab ‘em here: http://attentionthebook.com/free-stuff/
And here is a free excerpt of the book for you too.
FREE EXCERPT OF THE ATTENTION BOOK
So what’s flattering? I am mentioned in the beginning of the book as one of the people whom Jim believes has created a compelling personal brand. He calls them “That Guy” and includes everyone from Seth Godin to Joel Comm to Mari Smith to Chris Brogan and Yours Truly.
It’s nice to be recognized for the work I’ve done creating both a personal brand of Susan Bratton and DishyMix and the Personal Life Media brand.
If you want to raise awareness in the world for the work you are doing, Attention! is a great book, filled with solid ideas and a lot of confidence boosting.
If you’re ready for a great read, enjoy “Attention! This Book Will Make You Money: How To Use Attention-Getting Online Marketing To Increase Your Revenue.”
Interesting little factoid: The photo of Jim on his coverleaf was one I took of him in Vegas at Affiliate Summit up on the roof of the hotel overlooking the dazzling Strip.
All You Need Is Within You Now… Except A KaChing! Button
There IS a way for YOU to generate revenue online, based on what you know right now.
“All you need is within you now” is my favorite Tony Robbins’ phrase.
It’s true. You have what it takes in this very moment to be successful at creating online revenue.
And if you’re like me, you are still trying to dial it in.
I’ve used a combination of my podcast, blog, reports, eBooks and affiliate revenue to generate income around my brand.
Based on the number of calls and emails I get from friends like you,
asking me about how I package my offerings,
I thought you’d like to know about a book my friend, Joel Comm is launching today.
The book is called “KaChing: How to Run and Online
His advice about ebooks and affiliate programs and creating a nichein the information product business will help you “find that thing that is within you now” and package it to start making money online.
KaChing is like a mini version of Eben Pagan’s Guru Blueprint program I recommended to you recently, but KaChing is just a book, not a $2,000 course.
The other cool thing about KaChing is that Joel is using state of the art online marketing techniques to promote it, including a huge number of bonuses you’ll get if you buy his book today, on the big launch day.
Not only is the book excellent, and Joel knows his shit, but the way he’s marketing it is worth the price of the book just to experience how he’s doing it.
When you go to the following site and get your copy of KaChing, you will be eligible to access Joel’s member site containing dozens of bonuses from some of the world’s leading online business trainers. These bonuses are valued at THOUSANDS of dollars.
AND, you can get your very own KaChing button that makes a cash register sound when you press it!
Joel had these buttons made just for his customers and this is the only place you can get one.
We can’t stop playing with ours… It’s FUN.
There’s a great video on the site where you can get to know Joel too.
Another example of how he put together a terrific launch.
Go ahead and click the link now to find out how you can get KaChing!
NOTE: Joel called in favors from his vast network of marketers.
You’ll get nearly 50 bonuses with your KaChing purchase including:
* AutoBlogging Income
* Secret Profit Levers audio training course.
* Video Cash System
* Two GREAT legal resources from our favorite lawyer.
* Get 2 Tickets to the T.I.M.E Event
* Membership to the Academy of Wealth/Achievement
* Keywords Secrets Audio with Ford Saeks
* 10 Tools For Internet Marketing
* 30 Day Trial of Speed PPC
* List Building Strategies
* VIP Access to “Rags to Dot Com Riches”
* 10 Deadly Speaker Marketing Mistakes
* Discover the REAL you
* Mark Joyner Interview
* Position Yourself as an Expert
* Jack Canfield and John Assaraf Interviews
* How To Become An Expert On Oprah
* Winning Without Intimidation
* Secrets of Successful Adwords Campaigns
* Personal Brand and Relationship Protection Agreement
* Break Into The College Speaking Market
* Your Real Wealth 48 Hour Quick Start Plan
* Systematize Your Online Media Coverage
* 10 Online Shopping Cart Features You Should Look
* Learn How to Make Your PC Kaching Video
* The Web Site Startup Checklist
* Affiliate Marketing Guide
* Facebook Advertising Tips and Tricks
* Direct Marketing Techniques to Find A Job Fast
* The Impact Factor
* 7 Day Facebook Course
* LinkedIn 2-Page Profile Cheat Sheet
* Amazing ‘Secret of Number 14′
* How To Make Cash Online In Just 2 Days
* The Internet Profit Report
* Rock the World with your Online Presence
* Billionaire University
* Social Media Super Powers
* LinkedIn Master Strategies
* Product Creation Treasure
* 7 Killer Methods for Marketing without Money!
* Rich Schefren’s flagship Founders Club Program.
* Building Social Equity 2.0 training course
* The Richness of Life
* Conscious Business Startup Kit
* The Affiliate AIM List
Internet Marketing for Stay At Home Moms
Grab them now. http://kachingbook.com/cb.php?id=plmedia
How To Craft Your Irresistible Offer
Yesterday I posted info about this call,
“5 Simple Secrets to 6-Figure Teleseminars:
How to make BIG FAST MONEY doing what you LOVE”
from Lisa Sasevich, the creator of a smart product
called “Invisible Close” that is great for talk shows,
podcasts, stage presentations and selling in general.
Click Here to Learn More:
The call is on Thursday, July 29, at 4 pm EDT/1 pm PDT
and if you register for it, you can get the recording
to listen to when ever it’s convenient.
If you have a talk show, speak from the stage, do
teleseminars or give sales presentations, Lisa can
teach you how to be sooooo much more effective
at closing.
Her “Irresistible Offer” concept is brilliant without
being “salesy.”
This is the strategy I USE when I’m selling from the stage
or promoting a product on my talk show.
In a hurry? Just go here:
On this call you’ll learn:
1) The #1 thing you need to focus on to get BIG sales results
on your preview call, talk show or from the stage.
2) 5 simple steps to craft your talk so it’s content-rich AND sells.
3) Her secrets to tripling your sales.
4) Exactly how to structure your Irresistible Offer.
5) The most critical mindset shift you need to make before attempting to sell anything.
Here’s that link again to reserve your spot. http://bit.ly/cWmdr8
Note: There is no cost or obligation, but you should know I am an affiliate of Lisa’s, which means I believe in what she’s doing.
